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Using Video Ethnography to Improve Quality of Care

Are you familiar with the practice of video ethnography? It is the use of interviews and observations in real time, coupled with video, to catalyze change and accelerate performance improvement. Teams at Kaiser Permanente are now in their fifth year applying this methodology to inform how they can improve care delivery.

Today, we are featuring a video produced by the Kaiser Permanente Care Management Institute all about video ethnography. It’s an excellent overview on how the organization is using the process to explore the patient experience, find opportunities for improvement, and make changes that will result in better quality of care. We will continue to explore this topic next week with an interview with Kaiser Permanente’s Estee Neuwirth, PhD, director of field studies, evaluation and analytics with the Care Management Institute.

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