Earlier this month at the Center for Total Health, Kaiser Permanente invited members of its Employer Innovation Council
to participate in discussions on innovative employee health initiatives. One such initiative is KP My Pregnancy, a pilot program created by Kaiser Permanente and Comcast for expectant mothers and their families. The on-demand maternity education program has three main parts: an immersive TV app, a web-based video portal, and library of over 150 new, short form videos to assist new mothers with planning their pregnancy. The program launched in August 2015, with additional corporate partners that included Lowes and IBM, as well as members in Kaiser Permanente’s Northwest region. Expectant mothers start by entering information to personalize the TV app experience – e.g., their due date and notification preferences. Then, content specific to milestones in their pregnancy is made available for viewing. Since last year’s launch, more than 200 people have used the TV app which is available to Comcast Xfinity users. More than 6,500 additional video views have been counted on the My Pregnancy video portal which is available to anyone with a high-speed Internet connection. In fact, 28 percent of video views were watched on mobile phones and tablets. As the initiative gains more feedback from participants, the team will better understand how to help consumers proactively engage in their health using short form video and to use technology to make physicians more productive in informing & motivating patients.
For more information on the My Pregnancy program, check out the full article on KP Share.
